Even the accomplished farsighted entrepreneur can find themselves in a moment of depleted willpower.

You don't feel like doing anything. But at the same time you know your action is required to get to your goals.

How do you flex your self-control muscle? How can you take the plunge when motivation isn't there? You can develop this skill and act before you FEEL like it.

This week, we dive into the energy-sucking quicksand of suppressed emotions. Think of it as a leaking pipe in your hydraulic power supply, slowly draining your mental horsepower and charisma.

But, there's a remedy: Reappraisal, our brain's own Swiss Army Knife. 

It's not about denying your feelings but masterfully reframing situations, debunking faulty assumptions. Building this small cognitive habit will impact your mental horsepower, and that's what our video is about today.

Imagine yourself as an explorer on a quest for new opportunities.

On that journey, you’ll need to make it past a treacherous swamp called “Fear.”

This week, we unveil a compass that can guide you past fear, into the heart of confident decision-making.

It's all about following a strategy that not only charts new territories but also promises a safe return, even if you stumble into a dead end. Empowered by this, you operate from a base of confidence and control, rather than fear.

Curious? Our latest video serves as your navigational guide to this empowering strategy.

Are you ready for a truth bomb about your tendencies?

Your brain is getting satisfied when you take action. It feels good to check something off the old to-do list.

But your brain isn't always your best friend.

It's intentionally putting off tasks that are the most important because they take your energy and full effort. Procrastivity is a tricky game you play to avoid meaningful productivity, and it can be an even bigger issue for people dealing with ADHD.

If you’re familiar with my writing, you know I hate seeing people reinvent the wheel. We need you at your best, focused on solving the next big problem, not stuck on problems that have already been solved.

When it comes to productivity, there’s a lot we already know. But there are only so many hours in the day, so you may not even be aware of some of the solutions others have already discovered. 

That’s why I asked a capable member of my team (Thanks Lizzie!) to summarize the top selling books that have to do with getting things done. By reading these quick summaries, you may notice a book that speaks directly to a weak spot in your own productivity systems.

This is an unbiased collection (filtered for relevance to entrepreneurs) based solely on popularity of sales from three businesses: Amazon, Barnes & Noble, and NY Times.

Indistractable: How to Control Your Attention and Choose Your Life

We’re starting with a book about one of the...

When You Think for a Living, Less is More 

Here’s the thing most entrepreneurs don’t realize. When you live life at the extreme edge of your capacity, you significantly damage your creativity, drive, and productivity. 

Existing at the limit of your capacity creates stress. Stress causes you to think small and play small in an effort to conserve energy, protect against failure, and hunker down just to survive. 

You can and should use controlled sprints to expand your capacity to get things done. Just don’t let it become a marathon. If you try to constantly operate at full capacity, your mind automatically and subconsciously puts on the brakes, holding you back from your true potential. 

Fortunately, there’s an antidote, and I’m going to explain that in a moment. But first I want to ensure you understand the problem. ...

Jump-Start Your Brain’s Natural Drive With “Certainty-Circuits”

Regardless of what you’re trying to accomplish in life, one universal principle can help you succeed. I’m talking about the power of absolute certainty.

Moving from a state of uncertainty to a state of certainty is like magic. And whether you’ve recognized it or not, I’m sure you’ve felt it before.

Here’s what it feels like…

You’re at the beach, standing at the edge of the surf, dipping your toe to see how cold the ocean feels. You came here to swim, get some exercise, and let your kids play around in the ocean.

But now you feel sleepy, not much like exercising. And the ocean feels colder than you expected. Then something catches your eye.

It’s a flash of color floating 30 yards out in the waves. You realize it’s the back of your son’s swimsuit. He’s face down, bobbing aimlessly in the waves. He appears to be unconscious.

Your...

How Entrepreneurs Increase Profit and Scale Faster with the Art of Ruthless Elimination

Life is different for entrepreneurs. We don’t get paid for just showing up. 

We can spend a whole week working hard, head down, diligently pursuing an endless list of tasks, only to find ourselves more behind, overwhelmed, and in the hole than when we started. 

Now, as an entrepreneur, you know we don’t do this on purpose. If you’re like me, you hate spending time away from hobbies, friends, and family without having anything to show for it. 

So why does this happen so often? As a psychologist and productivity coach for entrepreneurs, I’ve noticed one culprit that sneaks in, starts small, and gradually sucks the life, energy, and joy out of the entrepreneurial journey. 

If you want to build your business, you must learn to recognize this time-wasting thief before it’s too late.

The Relentless Power of Entropy

In physics they talk about a...

How to Get More Done in Less Time by Giving Distractions a Place to Live

Do you ever get to the end of your day and wonder where the time went?

That’s a normal experience for entrepreneurs, but then again, it’s also normal to go out of business within the first two years. You can do better than that.

Let’s fight back against the waves of distraction that try to wash away your progress every time you start making any headway. We’ll begin by using the power of foresight to build a barrier against the tides of distraction.

Start by thinking about your personal time as an asset you want to carefully invest. Some things you invest your time in will have a significant ROI. Others won’t. Your job is to get better at differentiating between the two. Here’s how.

Start with your business goals. Does your calendar reflect those goals?

For example, if you value the idea of hiring a business development manager to bring in new sales, where does that...

How to Use “Artificial Constraints” to Get More Done in Less Time

Nobody cares how long you work. They only care about the results you’re able to produce. So I challenge you to get more done in less time.

No doubt you’ve heard of Parkinson’s law. It says, “Work expands to fill the time available for its completion.”

But do you believe it’s actually true? What I mean to ask is whether you believe this principle is true for you personally.

Could you finish your daily routine faster if you gave yourself less time to finish? Is it just a concept that’s true in theory? Or does it work in real life?

Pause to consider the implications if it really is true. Does it mean you could finish your workday in six hours if you put your mind to it?

Imagine having an extra two hours per day. That would certainly be fun, wouldn’t it?

What do you think? Is it worth an experiment to see if it works in real life?

Before you answer that...